Zafer OTER, Ph.D. - Assistant Professor
Business Adress: Muğla Üniversitesi, Turizm İşletmeciliği ve Otelcilik Yüksekokulu, Kotekli 48170 MUGLA - TURKEY. T.0090252.2111854 / F.0090252.2239164
EDUCATION
1998-2001 MSc. Masters - Tourism Management. Dokuz Eylul University, Izmir-Turkey. 25 July 2001.
1993-1998: BA. Licence - Tourism Management. Dokuz Eylul University, Izmir-Turkey.
1986-1993: Secondary and Lycee - Mugla Anatolian High School, Mugla-Turkey.
WORK
2009-currently: Mugla University, School of Tourism and Hotel Management - Assistant Professor (Kotekli-Mugla-Turkey)
1999-2009: Dokuz Eylul University, Business Faculty, Department of Tourism Management - Research Assistant (Buca-Izmir-Turkey)
1989-1999: Retail, Apiculture, Farming, Travel & Tour Operation, Hospitality, Cruise, Military Protocol (Marmaris, Kusadasi, Mugla, Canakkale, Edirne, Izmir, Ankara, France)
ACADEMIC
OTER, Z. 2010. Valorization of Turkish Hand Crafts in the Context of Cultural Tourism , Milli Folklor: International and Quarterly Journal of Cultural Studies, Vol: 11, Year: 22, Number: 86, Spring 2010, pp. 174-185.
OTER, Z., S. Bertan., O. Turkay. 2010. Attitudes of Visitors and The Importance of Museums in Tourism: Application in Turkey. CIT2010 Heritage and Innovation International Congress on Tourism, June 21-23, ISCET , Porto-Portugal (english, book of abstracts).
BERTAN, S., Z. Oter., O. Turkay. 2010. The Relationship Between Learning Organization and Effectiveness: An Application in Tourism Enterprises. CIT2010 Heritage and Innovation International Congress on Tourism, June 21-23, ISCET , Porto-Portugal (english, book of abstracts).
AKDAG, G., Z. Oter. 2010. Assessment of World Tourism from a Geographical Perspective and a Comparative View of Leading Destinations in the Market , "GEOMED2010: Mediterranean Enivronment: Secod International Geography Symposium", June 2-5, Kemer-Antalya, Turkey. (english abstract in book of abstracts, p. 15)
OTER, Z., I. Assiouras, M. Markopoulos. 2010. Detrimental Tourist Behavior and De-marketing of Cultural Heritage Visits, 8th International Symposium on the Conservation of Monuments in the Mediterranean Basin: Monument Damage Hazards and Rehabilitation Technologies, May 31-June 02, Patras-Greece: National Technical University of Athens, University of Patras, Technical Chamber of Western Greece, Hellenic Archive of Scientific Culture. (english full text in proceedings book)
OTER, Z. 2010. "Kultur Mirasinin Turizme Kazandirilmasi ve Turkiye'de El Sanatlarinin Pazarlanmasi Surecinde Kimliklerin Sinanmasi: Gorece Ornegi", 5. Lisansustu Turizm Ogrencileri Arastirma Kongresi, Mayis 26-30, Kapadokya Dedeman Oteli, Nevsehir. Doktora Tezi Genisletilmis Ozet Sunumu, Kongre Bildiri Kitabi, ss. 581-582. (turkce)
OTER, Z. 2010. “Touristification of Cultural Heritage in Tourism, Identities Tested by the Marketing of Handcrafts in Turkey: The Case of Gorece", 5th World Conference for Graduate Research in Tourism, Hospitality, and Leisure. May 25-30 - Dedeman Hotels - Cappadocia, Turkey. Doctoral Thesis Expanded Abstract, Proceedings book, pp. 900-905. (english content).
OTER, Z. 2010. MIRAS: An Innovative Project in Mediterranean, Workshops on Management of Mediterranean Heritage - Heritage Tourism: Key Factor of Attractivity, 25th May 2010, Organized by Vocations-Patrimoine, Carrousel du Louvre - Paris, France. Project Partners: Mugla University and A-Minor-Development (Laetitia Barbu). (Oral Presentation - french)
OTER, Z. 2010. Behavioral Aspects of Tourist Guides on Gathering Marketing Information, SOID Journal of Travel and Hotel Management, Year 7, No 1, pp. 01-20. (turkish content fulltext article)
OTER, Z. 2010. Touristification of Cultural Heritage, Identities Tested by Marketing of Handcrafts to Tourists in Turkey: The Case of Görece. Doctoral Dissertation Summary. European Journal of Tourism Research 3(1), pp. 77-79. (english content)
OTER, Z. 2009. Mise en tourisme du patrimoine culturel, identités à l’épreuve de la commercialisation touristique de l’artisanat d’art en Turquie : le cas Görece. Doctoral Dissertation Summary, FUUH - Forum UNESCO University and Heritage, UNESCO World Heritage Centre and Universita Politecnica de Valencia, Spain. (french content)
OTER, Z. 2009. Questions on Ishak Pasha Palace as a Cultural Tourism Attraction, Invited speaker to Live TV Program, TRT Tourism and Documentary Television Channel, Turkish National Radio and TV Corporation-Alsancak, Izmir. Name of Programme: "From Turkey (Turkiye'den)", Date: 24.11.2009., Tuesday. Hour: 09:20. Duration: 5 minutes. Media Producer: Mrs. Iris Alagoz. (english content)
OTER, Z. 2009. Contribution of Tourism to Local Development: Marketing Cultural Heritage of Gokova Town Via Tourism, University of Balikesir Burhaniye Regional Development Congress Proceedings Book, pp. 352-360. 14-16 November, Adramis Termal Hotel-Burhaniye, Balikesir, Turkey. (Turkish fulltext)
OTER, Z. 2009. Questions on Troy as a Cultural Tourism Attraction, Invited speaker to Live TV Program, TRT Tourism and Documentary Television Channel, Turkish National Radio and TV Corporation-Alsancak, Izmir. Name of Programme: "From Turkey (Turkiye'den)", Date: 12.11.2009., Thursday. Hour: 09:20. Duration: 5 minutes. Media Producer: Mrs. Iris Alagoz. (english content)
OTER, Z. 2009. Questions on Tourism and Culture in Izmir, Invited speaker to Live TV Program, TRT Tourism and Documentary Television Channel, Turkish National Radio and TV Corporation-Alsancak, Izmir. Name of Programme: "From Turkey (Turkiye'den)", Date: 04.11.2009., Wednesday. Hour: 09:20. Duration: 5 minutes. Media Producer: Mrs. Iris Alagoz. (english content)
ICOZ, O., E. Gunlu, Z. Oter. 2009. Sport Tourism Destinations as Brand and Factors Affecting Destination Choices of Soccer Teams, ICBME’09- 5th International Conference on Business Management and Economics 22-24 October, Cesme-Izmir: Yasar University-Turkey, Valparaiso University-USA. (english content)
OTER, Z. O. Icoz. 2009. The Need for Protocol and Etiquette Knowledge in Marketing of Services: A Closer Look at Interpersonal Communication, ICBME’09- 5th International Conference on Business Management and Economics 22-24 October, Cesme-Izmir: Yasar University-Turkey, Valparaiso University-USA. (english content)
OTER, Z. 2009. "Saving Nomadic Cultural Heritage: Carpets for Tourists Woven by Turkish Women", IMWC-International Multidisciplinary Women's Congress, October 13-16, Dokuz Eylul University Faculty of Arts and Sciences, Izmir, Turkey. (english abstract in book of abstracts), p. 627.
OZDOGAN, O. N., Z. Oter. 2009. "Effective Use of Competitive Advantage As A Management Tool: Case of Turkish Hospitality Industry", International Conference on Central Europe and Tourism Competitiveness, September 24-26, University of Pannonia, Veszprem, Hungary. (English content full text in proceedings book)
OTER, Z., O. N. Ozdogan, 2009. "Marketing Information System: A Managerial Tool to Boost Competitiveness of Tourism Enterprises", International Conference on Central Europe and Tourism Competitiveness, September 24-26, University of Pannonia, Veszprem, Hungary. (English content full text in proceedings book)
OTER, Z., S. Bertan. 2009. "Increasing Cultural Heritage Acessibility for Travelers and Local Residents in Turkey", International Davraz Congress on Social and Economic Issues Shaping The World's Future: New Global Dialogue, September 24-27, Suleyman Demirel University, Isparta, Turkey. (english full text in proceedings book)
OTER, Z. 2009. Touristification of Cultural Heritage in Tourism, Identities Tested by the Marketing of Handcrafts in Turkey: The Case of Gorece, Unpublished Doctoral Thesis, Perpignan-France: University of Perpignan Via Domitia, French-Catalan Transborder Institute, Center for Catalan Research and Study. Supervisor: Assistant Prof. Dr. Christian BATAILLOU.Defended 10 July 2009. (In Collaboration with Prof. Rachid AMIROU, Prof. Orhan ICOZ, and Prof. Ige PIRNAR)
OTER, Z. 2009. Etiquettes of Information and Communication, Educational Journal of Turkish Gendarmerie, Year 13, No. 49, March, pp. 54-58. (turkish content)
OTER, Z. 2008. The Central Anatolia: Other Provinces. in Tourism Geography of Turkey. (ed. Gurhan Aktas), Detay Yayincilik, Ankara, pp. 349-370. (book chapter, turkish content)
PIRNAR, I., Z. Oter. 2008. Izmir (Smyrna). in Tourism Geography of Turkey. (ed. Gurhan Aktas), Detay Yayincilik, Ankara, pp. 121-144. (book chapter, turkish content)
ICOZ, O., B.S. Yilmaz, Z. Oter. 2008. Developing New Cultural Tourism Destinations in Turkey: An Integrative Approach Between Travel Agencies, Local Community and Tourists. International Tourism Conference, Cultural and Event Tourism: Issues and Debates, Akdeniz University November 05-09 Alanya/Antalya, Turkey. Full text published in proceedings book. (english content)
OTER, Z. 2008. “Contributions of Tourist Guides to the Marketing Information Systems in Travel Agencies: The Case of Aegean Region”, IV. International Postgraduate Tourism Students Congress. April 26-27 - Antalya. Presentation of Doctoral Thesis Expanded Abstract published in Proceedings book. (turkish content)
OTER Z., O.N. Ozdogan, T.V. Thanh. 2008. The Valorisation of Aegean Sea as a Cross-Border Space between Turkey and Greece. Colloqium of Tourisms Heritages Identities and Territories, University of Perpignan Via Domitia, CIDOB Foundation, University of Barcelona, University of Paul Valery, April 3-4-5 – Perpignan, Languedoc Roussillon-France. (English, spanish summaries and full text in french published in proceedings book)
OTER, Z. 2007. Contributions of Tourist Guides to the Marketing Information Systems in Travel Agencies: The Case of Aegean Region, Unpublished Doctoral Thesis, Izmir: Dokuz Eylul University Institute of Social Sciences. Supervisor: Prof. Dr. Ige PIRNAR. Defended 04 December 2007. (Cited-by-SerdarUzun)
OTER, Z. 2007. Contribution of Veawing and Organic Farming Activities to the Tourism of Kizilcaboluk Destination. Workshop organized by Kizilcaboluk Municipality, Governorship of Tavas District, Simedya Publishing, SOID Journal. August 24-25 - Kizilcaboluk Town, Tavas-Denizli.
OTER, Z. 2007. Travels with Interrail Programs. Invited speaker to Live Conversation Session on Radio TRT-1, Turkish National Radio and TV Corporation. Name of Programme: Yorum Var. Date: 20.07.2007, Friday. Hour: 12:00. Duration: 50 minutes. Media Producer: Mr. Cumhur Ozmakinaci. (turkish content)
OTER, Z. 2007. Tourism Transport. in General Tourism, (ed. Orhan Icoz), Turhan Kitabevi, Ankara, pp. 53-75. (book chapter, turkish content)
ICOZ, O., Z. Oter. 2007. The Management of Tour Operators and Travel Agencies in Tourism Business. in General Tourism, (ed. Orhan Icoz), Turhan Kitabevi, Ankara, pp. 77-98. (book chapter, turkish content)
OTER, Z. 2006. The Knowledge of Etiquette in Venue Management. Dokuz Eylul University On-the-job Training Programme of Personnel of Social Facilities, Seminar. September 10, October 3 - Dokuz Eylul University Sabanci Center, Konak - İzmir. (turkish content)
OTER, Z. 2006. Supports to Domestic Tourism in European Countries: The French Case. II. Egirdir National Symposium of Tourism (November 09-12), Egirdir-Isparta: Suleyman Demirel University, Egirdir Vocational School. English summary and turkish full text in proceedings book, pp. 41-49.
ICOZ, O., B.S. Yilmaz, Z. Oter. 2006. Cultural Tourism: Turkey’s Competitive Sustainable Advantage in Global Tourism and Propositon of a Model. Turkish Association of Travel Agencies (TURSAB) Report submitted for Cultural Tourism Project Competition, İstanbul - Turkey. (turkish content)
OTER, Z. 2006. Contribution of Travel to Cultural Change. Hopstaken Bedrijfsadvies What Is Wisdom? Newsletter Series, No:5, (October), p.16. (short essay in english) http://www.scribd.com/doc/13071102/What-is-Wisdom-5
AMIROU, R., Z. Oter. 2006. Imaginary of Cultural Tourism. (Translation french/turkish), SOID Journal of Travel and Hotel Management, Year 3, No 1. pp.29-33.
RICHARDS, G., C. Queiros. 2005. ATLAS Cultural Tourism Research Project 2004 Survey Report, Barcelona: ATLAS. [project partner from Turkey] (english content)
OTER, Z. 2005. Travel Agencies and Tour Operators in European Union and Turkey: Developments since 1996. December 26, Izmir-Turkey: DEU Izmir Vocational School Department of Tourism. (Invited speaker: panel presentation). (Turkish content)
OTER, Z., O. N. Ozdogan. 2005. Destination Image among Cultural Tourists: The Case of Selcuk-Ephesus. Anatolia: Turkish Journal of Tourism Research, Vol. 16, No. 2, (Fall): 127-138.
OTER, Z. 2004. The Importance of Tourism Education. Panel Organized by Marmara Fair and Exhibition at BIZTURIZM Fair. December 09, Izmir. (Invited speaker: presentation at the panel) (turkish content)
OTER, Z. 2003. Use of Historical and Cultural Spaces in Incentive Travel Organizations: An Evaluation on Izmir City. IV. National Tourism Symposium: The Place of Turkish Tourism in Global Tourism in Respect to Historical and Cultural Attractions (December 18-19) Izmir: Dokuz Eylul University The Research and Application Center of Regional Development and Management Sciences (DEUBIMER). (full text in proceedings book, pp.138-162). (turkish content)
OTER, Z. 2002. Incentive Travel Perceptions of Turkish Travel Agencies Based In Izmir ITC 2002 First International Tourism Congress. November 20-23 - Famagusta , Turkish Republic of Northern Cyprus. Eastern Mediterranean University - Dokuz Eylul University. (Full text in proceedings pp. 750-770.) (english content)
OTER, Z., O. Tutuncu. 2001. Quality Function Deployment in Tourism Enterprises: A Hypothetical Approach for Travel Agencies. Dokuz Eylul University Journal of Institute of Social Sciences, Vol. 3, No. 3: 95-117. [english summary and turkish full text )
OTER, Z. 2001. Tourism From Yesterday to Today. Yakamoz Magazine of Culture, Arts and Ideas. Year: 3, No: 3, April 2001, pp. 9-10. (Interview realized by Munir Erdogan and Harun Bayat) (Turkish Content)
OTER, Z. 2001. The Role of Incentive Travels in Developing Domestic Tourism.Unpublished Master’s Thesis, Izmir – Turkey : Dokuz Eylul University, Institute of Social Siences. Supervisor: Prof.Dr. Alp TIMUR. (Turkish content)
COURSES
1) 2003/2004, 2006/2007, 2007/2008: Tourism Geography of Turkey. (120 students, english content)
2) 2003/2004: French for Business and Commerce. (20 students)
3) 2004/2005: Basic French Language. (15 students)
4) 2003/2004: Business and Commercial English. (15 students)
5) 2004/2005: Management of Travel Agencies and Tour Operators. (4 students, turkish content)
6) 2006/2007, 2007/2008: Communication and Reporting Techniques in Tourism. (50 students, english content)
7) 2008/2009: Introduction to Hospitality Industry, (55 students, english content)
8) 2009/2010-Spring: Marketing and Sales Development in Hospitality Industry (70 students, turkish content)
9) 2009/2010-Spring: Tourist Guiding Services in Tourism (73 students, turkish content)
10) 2009/2010-Spring: Communication and Customer Relations Management in Tourism Enterprises (107 students, turkish content)
11) 2009/2010-Spring: Tourism Marketing (173 students, turkish and english content)
JURY MEMBER - THESIS DEFENCE
1) 22 April 2010 Thursday, Metin UCAR (supervisor: Assistant Prof. Dr. Huseyin CEKEN), Mugla University, Institute of Social Sciences, Programme of Tourism Management, Kotekli Campus-Mugla, Turkey
SUPERVISOR - THESIS
1. 2010 Master's Thesis , .................., Mugla University , Institute of Social Sciences , Programme of Tourism Management.
2. 2011 Master's Thesis , .................., Mugla University , Institute of Social Sciences , Programme of Tourism Management.
3. 2011 Master's Thesis , .................., Mugla University , Institute of Social Sciences , Programme of Tourism Management.
MISCALLENOUS ACADEMIC ACTIVITIES
1) 2010: 8th Research Methodologies Seminar, 27-31 January, Concorde Hotel, Lara, Antalya-Turkey.
2) 2010: National Tourism Search Conference II (Turkey), 22-25 April, Lykia World Resort Oludeniz-Fethiye, Mugla-Turkey.
OTHER
Consultancy: 01.09.2001 – 31.01.2002. Under supervision of Prof. Dr. Orhan ICOZ , Izmir-Turkey.Business Center Travel Agency Business Center Turkey Boztepe Tourism Organization . Theme: Development of new travel and tourism business forms. Invited speaker to live TV session on regional EGE TV Regional Channel, to participate "Ekonomi Gundemi" (Economy Agenda) programme with Gurkan BoOZTEPE, produced by Journalist Ismail UGURAL in 2002. Interview: 2006. Master’s Student Miss Ayse Kilic for her thesis titled “Expanding the Perception of Turkey not Just as a Destination of Sand and Beaches but as a World Class Winter Destination”. Bournemouth University, School of Management, Master’s Program of International Marketing Managament, Bournemouth – United Kingdom, pp. 92-94. Laureate of Le mot d'Or 2000. organized by APFA Actions pour Promouvoir le Français des Affaires , Haut Conseil de la Francophonie, and Agence Intergouvernementale de a Francophonie, Milliyet Journal Prize 02.05.1986. Project participant in Dokuz Eylul University Strategic Plan 2006-2010. prepared in 2005. Memberships: EC-DG Enterprise Tourism Unit Global Networks/Partnerships , LabforCulture , MALMED , DEUIFMED , DEUTOURISM , Agence Universitaire de la Francophonie AUF , FUUH Forum UNESCO University and Heritage , Association of French Instructors in Izmir APFIZ in coordination with French Cultural Center of Izmir CCCL , Ex-member of IZRO , TUREB . Bursary/Grant/Fellowships: 1 - Bourse du Gouvernement Francais (2005-2007) Doctoral Research Visits in University of Perpignan Via Domitia, France (total 15 months), French Government Grant BGF, French Embassy Cultural and Educational Services, Ankara. 2 - TURSAV (1994-1998) Turkish Foundation of Tourism and Travel Agencies (associated with TURSAB) in coordination with Macro Economy Weekly Magazine. Professional Experience: Certified National Tourist Guide service provided to english/french/turkish speaking audiences in Marmara Tour Operator , Izmir Lady Travel Agency , Hospitality Industry experience in Marmaris Grand Azur Hotel, Hotel Banu Siteler Marmaris , Kanarya Hotel Icmeler Marmaris , Hotel La Residence Megeve Haute Savoie France, International trade correspondance in Yersu Company , Reservation agent for Marmaris Hek Tour Travel Agency , Professional Translation and Interpretation french-turkish.
CYBERGROUPS
Turkish Cultural Heritage Marketing,
Meetings, Incentive, Conventions and Exhibitons in Turkey,
Marketing Information System for Small and Mid-Size Enterprises,
Mugla University School of Tourism and Hotel Management Alumni-Sector-Student-Academic Platform.
http://transparentmarketing.blogsmarketing.adetem.org/
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